This brand mark was the first step in fully revamping Nasim Landscape's look and feel. The first step was research, then thumbnails, and of course finally refinement. In the end the client decided on this final logo because it fit his voice a little better. It symbolizes patterns from his heritage, lawn striping patterns, and also hedges. The colors in the logo also touch on their three main services - commercial landscape (light green), residential landscape (dark green), and snow & ice management (light blue). Stationary, merchandise, and signage was made following the finalization of this logo. This project was fully completed during my time at Rusty George.