Brand Development
Harmony in Balance
About the Company
Harmony in Balance is a women’s herbal wellness kit for hormone balancing. With our high quality natural ingredients, we present a truly unique experience when it comes to feminine health
Current Situation
There is a demand for design with tactile, quality, creative, and contemporary feminine health care products in the market.
Objectives Of Project
This product line will be appealing to target audience not only for the unique design, but also the health benefits. Brand identity should be comforting, and motherly.
Target Audience
Women in their 40s juggling a career and a family. She might invest significant time and energy caring for others. Because of this, she might like to pick up treats that feel special and just for her. She could be someone who appreciates quality products that have design appeal.
No items found.
Logo Solution
This solution I felt fit most in line with the brand identity of Harmony in Balance. While the text around the organic feeling HB is structured, it also has balance in itself going full circle. The B has crossed over the H, bringing the two shapes together to form one. Someone trying to balance their life, and their family, may see themselves in this.
The colors for this brand offer femininity, while also being calming, motherly. While the logo for this brand has great significance, the look of the packaging is just as important
Packaging Solution
To keep in line with the artisan look and feel, I made textures and patterns physically with acrylic paint. Each Product got it’s own ingredient, or significant sent/flavor, that went along with the natural ingredients.
Adapt - Red Raspberries
Mellow - Blue Tansy
Boost - Cherries
The external box was decorated with all three of these patterns, Representing the products inside.
Let's Make Awesome Stuff!
Contact me today to get in touch about working together, or any and all creative opportunities. I look forward to hearing from you!